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Thursday, March 28, 2013

OH AVICII!



    Anyone that has been around dance music or even a top 40 radio station should know who Avicii is or at least know him by the guy that made that "sometimes I get a good feeling" song and not that Flo Rida rip  off version. Avicii has really hit the dance music world hard, at only 23 he has launched himself to the 3 spot on DJMag.com's Top 100 DJ's in 2012. With his EDM stardom he has tried to bring a new spin on the dance music. He is in a sense a trailblazer, which can be first noted when he become the first DJ ever to perform at Radio City Music Hall (I was in attendance for this historical event). After doing historical things on his tour he turned his creativity to the studio with the Avicii X You project. In this project Avicii asked for contestants to send in melodies, basslines, beats/rhythms, breaks and effects.  With all these submissions he selected the best parts and worked them together to create the song X You. Soon after releasing X You he found himself at Ultra Miami were his creativity was on display once again. He took to the stage and brought out Mac Davis, Audra Mae, Dan Tyminski and a couple of members of Incubus to join him during his set. This immediately sparked a bit of criticism with many people complaining about his set being "country" and that his album will be the same. Avicii later responded to all of this on twitter stating "I really wanted to switch things up and do something fun and different, as I always strive for, and this album is about experimentation and about showing the endless possibilities of house and electronic music. Its about how to incorporate acoustic instruments from different styles and influences you wouldn't expect and still stay true to your own sound and musicality which for me has always been about the melodies and positive energy. I will always produce music that I love and listen to. But my album is certainly not "country", and people have gotten hung up on an instrument we used for the live cover of a song. Every song on the album is a fusion with house and electronic music." While yes Ultra a festival for EDM may have not been the best place to bring out acoustic instruments I support what Avicii is trying to do. Avicii was just exploring all the possibilities that electronic music is capable of and that is what makes electronic music so amazing, that it holds an endless amount of possibilities and that it just takes creativity to do something completely new. We are very excited to see what Avicii's new album will give us and what Avicii can come up with next.

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